Posterous theme by Cory Watilo

Filed under: development

Even Lola Has Her Facebook Account

[youtube=http://www.youtube.com/watch?v=Nyc2eb_mN5M]

This TVC made for Bayan DSL summarizes what my thoughts are about the evolution of communication. One of the ideas raised in class last week was that communication evolves with people. Hence, it entails that people must evolve with communication, too. What then are the implications of that?


TECHNICAL SKILLS

The new tools for communication require technical skills that may not have been known to many, say, ten years ago. Meaning, whatever working knowledge people may have then as regards communicating may be inadequate if they are to rely solely on that at present. While reading the newspaper is not a skill too difficult to learn then, new ways of retrieving news is available now. And it is even cheaper, if not free. With that, today's communication graduates must be able to bring into the workplace just the right amount of change or development in terms of incorporating interactive and social media skills to the org culture. We do not want to culture shock anyone nor do we want them to be stuck at where they are forever. The challenge to them (or to us) is how to encourage technophobes, which are typical in traditional or highly bureaucratic organizations, to welcome those new ways of doing things. This is not to say that they will not progress if they are to completely shut their doors from this evolution. Only, their chances are slimmer as compared with those more open to it. Teaching them how to unlearn their fears is a prerequisite because as it is, there is no stopping this evolution and the only way to go is FORWARD and UP. Lola Techie above is a good example o f how baby boomers can actually break out of the box in order to meet the changing demands of staying connected by communicating.

FILTERING

With the cost of communicating getting cheaper by the day, more and more advertisers and publishers, whether large-, medium-, or small-scale, are able to access the sea of audience that there is. That translates to more ads, more displays, more information being slapped onto our faces every waking day at every avenue possible. With that it becomes crucial for us to be critical of whatever information is being presented to us. We know for a fact that every initiative, big or small, undertaken by these publishers is meant to generate profit. The task of advancing mankind's knowledge or welfare only comes in secondary. So this becomes a matter of knowing what the possible options are, learning the skills required by these options, and wisely utilizing these new communication options.